My mum buys ice cream too – why email isn’t dead.
Along with the new A-Team film, our annual staff rounders night and the phenomenally excellent ‘Mad Men’, email marketing has been a hot topic at the Stopgap Group office this week. Top ice cream...
View ArticleOpen letter to Rupert Murdoch concerning The Sunday Times paywall
Dear Rupert Murdoch, Last week, on 4 August, Brand Republic reported that you ‘gave the first hint’ that subscriber levels to The Times pay wall are ‘strong’. Good on you. But what you have done has...
View ArticleFax is the new email: OFFICIAL
A friend of mine who runs his own (pharmacy sales) business got this email through from a Fax marketeer yesterday. I (@ViralAdNetwork) thought it was a truly left-field genius piece of marketing...
View ArticleJavari’s wasted birthright
Disappointment is… when I buy something from an online store that’s got brilliant products and brilliant service, a fantastic website and a sign-up form that asks me loads of questions – but which then...
View ArticleThe Fallacy of Email’s death by Social Media
There has been a lot of talk of social media being the death of email, especially with the latest developments at Facebook. Sorry, I just can’t see that yet. At Jobsite we are currently sending out...
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How TicketWeb coped with their weekend hacking
Suspicions where raised that TicketWeb had been hacked over the weekend when their mailings address emailed an instruction to update Adobe Acrobat Reader. The email pointed to a 2012 branded Adobe.com...
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Are your email subject lines working hard enough? Seven tips
Your emails may be full of fab content, but it don’t mean a thing if your subject line ain’t got that zing. Here are seven tips for strong, engaging subject lines that encourage people to open your...
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Time to design email for mobile as standard?
Where once mobile might have been an interesting channel for a few innovative brands to explore, changing consumer habits now mean that all brands need to put mobile at the heart of their marketing...
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Facebook doesn’t sell products directly but is it really better than sex?
Every week there is a new survey which disproves one theory on social media while throwing up another. In the last couple of weeks two have revealed that facebook doesn’t lead to on line sales, email...
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Five steps to making email mobile friendly
Despite predictions of the demise of email, figures from the Radicati Group show that there were around 2.1 billion emails users in 2012, with the number set to grow beyond 2.8 billion in the next four...
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How to avoid the pitfalls of responsive design
It is estimated that by 2015, one billion new email accounts will have been opened worldwide, based on an average annual growth of seven per cent. Also during this time, the number of wireless email...
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Why email should be the jewel in your digital marketing crown
Despite the continued, rapid growth of new channels, email continues to be one of the most effective ways for brands to communicate with their customers. Nearly 145 billion emails are sent every day....
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How do Gmail changes impact brands?
Earlier this year, Google released some important changes in their Gmail platform that strongly influence how Gmail users now interact with incoming emails. As Gmail is one of the top email services...
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The secret to email marketing? Send more email
There is a popular myth, created by the media, of the ‘inbox overload’ that would have marketers believe consumers are constantly worried and deeply affected by the hundreds of emails in their inbox....
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The secret to e-mail marketing? It’s certainly not to send more email
Recently on The Wall, there was a particularly provocative piece on e-mail marketing, imploring marketers to throw caution to the wind and send, send, send. The suggestion was that the idea of ‘inbox...
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Reconfirmation emails: should you be sending them?
As a marketer, I know how hard it is to build your list and continuously add new prospects. I always warn against buying lists or using questionable means to add subscribers to your list. Once you...
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Email marketing: automate to innovate
In the second of this series, John discusses how marketers can drastically save time on managing email campaigns, while improving customer experiences. As a marketer of the 21st century, it’s about...
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The seven myths of email marketing: infographic
Our research has revealed seven email marketing myths that marketers still believe. Email marketing has put up with these myths for long enough, and many of them are rooted in the belief that marketers...
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Infographic: how to increase your email opening rates
Having trouble persuading customers on your mailing list to open your emails? WhoIsHostingThis? has compiled this infographic (below) for all marketers explaining email deliverability and the different...
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Are you missing a trick by not viewing the humble email signature as a...
With the continued search towards one to one, highly personalised communication, organisations are spending a fortune on innovative, social media promotions, digital advertising and eCRM campaigns....
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