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Reconfirmation emails: should you be sending them?
As a marketer, I know how hard it is to build your list and continuously add new prospects. I always warn against buying lists or using questionable means to add subscribers to your list. Once you...
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Email marketing: automate to innovate
In the second of this series, John discusses how marketers can drastically save time on managing email campaigns, while improving customer experiences. As a marketer of the 21st century, it’s about...
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The seven myths of email marketing: infographic
Our research has revealed seven email marketing myths that marketers still believe. Email marketing has put up with these myths for long enough, and many of them are rooted in the belief that marketers...
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Infographic: how to increase your email opening rates
Having trouble persuading customers on your mailing list to open your emails? WhoIsHostingThis? has compiled this infographic (below) for all marketers explaining email deliverability and the different...
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Are you missing a trick by not viewing the humble email signature as a...
With the continued search towards one to one, highly personalised communication, organisations are spending a fortune on innovative, social media promotions, digital advertising and eCRM campaigns....
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Infographic: here’s how to get your mobile email marketing to bomb
Do you treat emails differently when you open them on your phone to when you open them on your computer? If so, chances are the same applies to your customers. So why aren’t you thinking about it when...
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Clash of the tech titans: email is the new battleground
Google, Microsoft, and Yahoo have long been battling for the lion’s share of the $250 billion global digital advertising market. In the last 5 years, social upstarts like Facebook and Twitter have...
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Facebook throws its email service in the junk
Email has always been Facebook’s Achilles Heel. In 2010 the ubiquitous social network tried to rectify this by launching its own email system, trying to attract its users to ditch their tried and...
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Email reputation: 6 keys that will open the inbox
Marketers spend a lot of time and energy coming up with compelling ways to engage target customers with emails. But no matter how impressive a marketing campaign, there is a real risk it won’t even be...
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How to get your email marketing on the ball for the World Cup
Topical events with widespread appeal present a fantastic ‘hook’ to tap into customer enthusiasm and reflect their excitement in your messages. World Cup fever is building and, chances are, your...
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